Is this business for you?
Wall printing looks simple from the outside. But the printer is maybe a quarter of the business. The rest is sales, art, job site problem solving, and running a company.
Who does well
- You're ambitious and willing to get your hands dirty.
- You're a salesperson first. You have to be able to sell this service, or you will not succeed.
- You have high attention to detail and you're willing to sit through long days on a job site.
- You can withstand the public humiliation of a failed print, react positively, and solve the problem.
- You have a base level of design ability. Anybody can learn it, and it's the easiest part of the business to outsource.
Who struggles
- You want passive income. This is a service business, and you are the service.
- You expect the machine to sell itself. It won't.
- You can't handle a failed print in front of a customer. It will happen, and how you respond is what they remember.
- You don't want to paint. When a print fails, you need to repaint the wall fast and start again.
- You need the first few jobs to pay the bills right away.
Stay calm, print slow, paint fast
Every successful wall printing company I've seen, here and overseas, has figured out the same three things.
Stay calm. Set realistic expectations with the customer before you start, so problems feel under control when they happen.
Print slow. Not slow machine speed. Slow setup. Level the machine, get the wall dust free, and map every ridge and paint glob. Plan on an hour and a half at minimum, up to three hours on big jobs.
Paint fast. Starting a wall printing company means starting a painting company too. Get permission to repaint up front, so a failed print is fixed within minutes instead of becoming a disaster.
Still not sure? That's exactly what the free call is for.
Book a free call