:root{
  --wall:#eceae4;          /* fresh primer */
  --wall-2:#e2dfd7;        /* primer, second coat shadow */
  --ink:#1c1b19;           /* printed black */
  --ink-soft:#57544d;      /* body text */
  --rule:#cfcbc1;          /* pencil line */
  --uv:#6d3df2;            /* UV curing light */
  --uv-glow:rgba(109,61,242,.55);
  --c:#00a3e0; --m:#e6007e; --y:#ffd500;
  --card:#f6f5f1;
  --radius:4px;
  --font:"Archivo",system-ui,-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  box-sizing:border-box;
  padding-top:env(safe-area-inset-top,0px);
  padding-bottom:env(safe-area-inset-bottom,0px);
}
@media (prefers-color-scheme:dark){
  :root:not([data-theme="light"]){
    --wall:#1b1a18; --wall-2:#23221f; --ink:#f1efe9; --ink-soft:#b9b5ab; --rule:#3a3833; --card:#22211e; --uv:#9b7bff; --uv-glow:rgba(155,123,255,.5);
  }
}
:root[data-theme="dark"]{
  --wall:#1b1a18; --wall-2:#23221f; --ink:#f1efe9; --ink-soft:#b9b5ab; --rule:#3a3833; --card:#22211e; --uv:#9b7bff; --uv-glow:rgba(155,123,255,.5);
}
*,*::before,*::after{box-sizing:inherit}
html{height:100%;scroll-padding-top:calc(env(safe-area-inset-top,0px) + 80px);-webkit-text-size-adjust:100%}
body{margin:0;min-height:100%;background:var(--wall);color:var(--ink);font-family:var(--font);font-size:18px;line-height:1.6;font-variation-settings:"wdth" 100}
img{max-width:100%;display:block}
a{color:inherit}
:focus-visible{outline:3px solid var(--uv);outline-offset:3px;border-radius:2px}
::selection{background:var(--uv);color:#fff}

/* ---------- type ---------- */
.display{font-weight:850;font-variation-settings:"wdth" 125;letter-spacing:-.025em;line-height:.95;margin:0}
h1.display{font-size:clamp(2.4rem,6.4vw,5.4rem)}
h2.display{font-size:clamp(2rem,5vw,3.6rem)}
h3{font-weight:760;font-variation-settings:"wdth" 112;font-size:1.45rem;line-height:1.15;letter-spacing:-.01em;margin:2.2em 0 .6em}
p{margin:0 0 1.1em;color:var(--ink-soft)}
.lead{font-size:clamp(1.15rem,2vw,1.4rem);line-height:1.5;color:var(--ink);max-width:36ch}
.measure{max-width:66ch}
ul.clean{padding-left:1.1em;margin:0 0 1.2em;color:var(--ink-soft)}
ul.clean li{margin:.35em 0;padding-left:.2em}
ul.clean li::marker{color:var(--uv)}
strong{color:var(--ink);font-weight:700}

/* ---------- layout ---------- */
.wrap{width:min(1240px,100% - 2*clamp(20px,5vw,56px));margin-inline:auto}
header.site{position:sticky;top:0;z-index:50;background:color-mix(in srgb,var(--wall) 88%,transparent);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--rule)}
.bar{display:flex;align-items:center;gap:24px;height:72px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-weight:800;font-variation-settings:"wdth" 118;font-size:1.05rem;letter-spacing:-.01em;white-space:nowrap}
.brand .mark{display:inline-grid;grid-template-columns:repeat(3,6px);gap:2px}
.brand .mark i{width:6px;height:18px;border-radius:1px}
.brand .mark i:nth-child(1){background:var(--c)}.brand .mark i:nth-child(2){background:var(--m)}.brand .mark i:nth-child(3){background:var(--y)}
nav.main{margin-left:auto;display:flex;align-items:center;gap:4px}
nav.main a{text-decoration:none;font-size:.95rem;padding:8px 12px;border-radius:999px;color:var(--ink-soft);transition:color .15s,background .15s}
nav.main a:hover{color:var(--ink);background:var(--wall-2)}
nav.main a[aria-current="page"]{color:var(--ink);font-weight:650}
nav.main a.btn{color:var(--wall);margin-left:8px}
nav.main a.btn:hover{color:#fff;background:var(--uv)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;text-decoration:none;font-weight:700;font-size:1rem;padding:14px 22px;border-radius:999px;background:var(--ink);color:var(--wall);border:0;cursor:pointer;transition:background .2s,box-shadow .2s,transform .2s;font-family:inherit}
.btn:hover{background:var(--uv);color:#fff;box-shadow:0 0 0 6px var(--uv-glow)}
.btn:active{transform:translateY(1px)}
.btn.small{padding:10px 18px;font-size:.92rem}
.btn.ghost{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink)}
.btn.ghost:hover{background:var(--ink);color:var(--wall);box-shadow:inset 0 0 0 2px var(--ink)}
.menu-toggle{display:none;margin-left:auto;background:none;border:0;padding:10px;cursor:pointer;color:var(--ink)}
.menu-toggle span{display:block;width:24px;height:2px;background:currentColor;margin:5px 0;transition:transform .2s,opacity .2s}

/* registration marks around photos: the proof sheet look */
.proof{position:relative;padding:14px}
.proof img{width:100%;height:100%;object-fit:cover;border-radius:var(--radius)}
.proof::before,.proof::after,.proof>.rm::before,.proof>.rm::after{content:"";position:absolute;width:18px;height:18px;border-color:var(--ink);border-style:solid;opacity:.55}
.proof::before{top:0;left:0;border-width:1.5px 0 0 1.5px}
.proof::after{top:0;right:0;border-width:1.5px 1.5px 0 0}
.proof>.rm::before{bottom:0;left:0;border-width:0 0 1.5px 1.5px}
.proof>.rm::after{bottom:0;right:0;border-width:0 1.5px 1.5px 0}
.caption{font-size:.82rem;color:var(--ink-soft);margin-top:10px;padding-left:14px}

/* ---------- pages ---------- */

.page-head{padding:clamp(56px,9vw,120px) 0 clamp(28px,4vw,48px);border-bottom:1px solid var(--rule)}
.page-head .lead{margin-top:28px;max-width:44ch}
.two{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.9fr);gap:clamp(32px,6vw,88px);align-items:start;padding:clamp(40px,6vw,72px) 0}
.two .sticky{position:sticky;top:104px}
.body h3:first-child{margin-top:0}

/* home */
.hero{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:clamp(28px,5vw,72px);align-items:center;padding:clamp(40px,7vw,96px) 0 clamp(40px,6vw,80px)}
.hero .note-label{margin:28px 0 0;font-size:.8rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft)}
.hero .note-label + .lead{margin-top:10px}
.hero .lead{margin:28px 0 18px;max-width:42ch}
.hero-note{margin:0 0 34px;max-width:46ch;color:var(--ink);opacity:.75;line-height:1.6}
.next-link{display:flex;flex-direction:column;gap:4px;margin:40px 0 8px;padding:22px 0;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);text-decoration:none}
.next-link .next-label{font-size:.8rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft)}
.next-link .next-title{font-weight:800;font-variation-settings:"wdth" 122;font-size:clamp(1.5rem,3vw,2.1rem);letter-spacing:-.02em;line-height:1.05}
.next-link .next-title span{display:inline-block;transition:transform .2s}
.next-link:hover .next-title span{transform:translateX(6px)}
.slots-note{margin:14px 0 0;font-size:.9rem;line-height:1.5;color:var(--ink-soft);max-width:46ch}
.slots-note a{color:var(--ink)}
.hero .actions{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.hero .proof{aspect-ratio:4/5}
.note{font-size:.95rem;color:var(--ink-soft)}
.path{border-top:1px solid var(--rule);padding:clamp(40px,6vw,72px) 0}
.path h2{margin-bottom:28px}
.path h2:has(+ .path-sub){margin-bottom:14px}
.path-sub{margin:0 0 28px;max-width:52ch;color:var(--ink-soft);font-size:1.05rem;line-height:1.5}
.steps{list-style:none;margin:0;padding:0;border-top:2px solid var(--ink)}
.steps li{border-bottom:1px solid var(--rule)}
.steps a{display:grid;grid-template-columns:72px minmax(0,1fr) minmax(0,1.1fr);gap:24px;align-items:baseline;padding:28px 4px;text-decoration:none;position:relative;transition:background .2s}
.steps a:hover{background:var(--wall-2)}
.steps .n{font-weight:850;font-variation-settings:"wdth" 125;font-size:1.1rem;color:var(--ink-soft)}
.steps .t{font-weight:800;font-variation-settings:"wdth" 122;font-size:clamp(1.35rem,2.6vw,2rem);letter-spacing:-.02em;line-height:1.05}
.steps .d{color:var(--ink-soft);font-size:1rem}
.steps a::after{content:"";position:absolute;left:0;bottom:-1px;height:2px;width:0;background:var(--uv);box-shadow:0 0 12px var(--uv-glow);transition:width .45s cubic-bezier(.65,0,.35,1)}
.steps a:hover::after,.steps a:focus-visible::after{width:100%}
.work{padding:clamp(40px,6vw,72px) 0;border-top:1px solid var(--rule)}
.work-grid{display:grid;grid-template-columns:1.3fr 1fr 1fr;grid-template-rows:260px 260px;gap:14px;margin-top:28px}
.work-grid figure{margin:0;overflow:hidden;border-radius:var(--radius);position:relative;background:var(--wall-2)}
.work-grid figure:first-child{grid-row:span 2}
.work-grid img{width:100%;height:100%;object-fit:cover}
.work-grid figcaption{position:absolute;left:10px;bottom:10px;right:10px;font-size:.8rem;color:#fff;background:rgba(0,0,0,.55);padding:6px 10px;border-radius:3px;width:max-content;max-width:calc(100% - 20px)}
.band{background:var(--ink);color:var(--wall);padding:clamp(48px,8vw,96px) 0;margin-top:clamp(20px,4vw,40px)}
.band p{color:color-mix(in srgb,var(--wall) 75%,transparent)}
.band .display{color:var(--wall)}
.band .btn{background:var(--wall);color:var(--ink)}
.band .btn:hover{background:var(--uv);color:#fff}
.band-inner{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:40px;align-items:end}

/* consulting tiers */
.tiers{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;border-top:2px solid var(--ink);margin:36px 0 12px}
.tier{padding:28px 26px 30px 0;border-right:1px solid var(--rule)}
.tier + .tier{padding-left:26px}
.tier:last-child{border-right:0}
.tier h3{margin-top:0}
.tier .when{font-size:.9rem;color:var(--ink);font-weight:650;margin-bottom:10px}
.free{display:flex;gap:24px;align-items:center;justify-content:space-between;flex-wrap:wrap;background:var(--card);border:1px solid var(--rule);border-left:4px solid var(--uv);padding:24px 28px;border-radius:var(--radius);margin:28px 0}
.free p{margin:0}

/* articles */
.post-list{list-style:none;margin:0;padding:0}
.post-list li{border-bottom:1px solid var(--rule)}
.post-list a{display:grid;grid-template-columns:220px minmax(0,1fr);gap:28px;padding:26px 0;text-decoration:none;align-items:center}
.post-list .thumb{aspect-ratio:4/3;overflow:hidden;border-radius:var(--radius);background:var(--wall-2)}
.post-list .thumb img{width:100%;height:100%;object-fit:cover;transition:transform .5s}
.post-list a:hover .thumb img{transform:scale(1.04)}
.post-list h3{margin:0 0 8px}
.post-list p{margin:0}
.article{padding:clamp(48px,8vw,96px) 0}
.article .back{font-size:.95rem;text-decoration:none;color:var(--ink-soft)}
.article .back:hover{color:var(--uv)}
.article h1{margin:18px 0 28px;font-size:clamp(2.1rem,5.4vw,4rem)}
.article .hero-img{margin:0 0 36px}
.article .hero-img .proof{aspect-ratio:16/9}
.article-body{max-width:68ch}
.article-body h3{margin-top:1.8em}
.cta-inline{margin-top:32px}

/* about */
.facts{list-style:none;margin:24px 0 0;padding:0;border-top:2px solid var(--ink)}
.facts li{display:grid;grid-template-columns:130px minmax(0,1fr);gap:18px;padding:14px 0;border-bottom:1px solid var(--rule);color:var(--ink-soft);font-size:.98rem}
.facts b{color:var(--ink);font-weight:700}

footer.site{border-top:1px solid var(--rule);padding:40px 0 56px;margin-top:0}
.foot{display:flex;flex-wrap:wrap;gap:20px 40px;align-items:center;justify-content:space-between}
.foot p{margin:0;font-size:.9rem}
.foot nav a{font-size:.9rem;color:var(--ink-soft);text-decoration:none;margin-right:18px}
.foot nav a:hover{color:var(--ink)}
.linkbtn{background:none;border:0;padding:0;font:inherit;font-size:.9rem;color:var(--ink-soft);text-decoration:underline;text-underline-offset:4px;cursor:pointer}
.linkbtn:hover{color:var(--uv)}

/* ---------- the print intro ---------- */
#press{position:fixed;inset:0;z-index:9999;pointer-events:none}
#press .primer{position:absolute;inset:0;background:var(--wall);background-image:radial-gradient(color-mix(in srgb,var(--ink) 7%,transparent) 1px,transparent 1.2px);background-size:5px 5px;clip-path:inset(0 0 0 0)}
#press .rail{position:absolute;top:0;bottom:0;left:0;width:34px;transform:translateX(-40px);background:linear-gradient(90deg,#9ea2aa,#f3f4f6 42%,#b7bbc2 60%,#8d9199);box-shadow:10px 0 24px rgba(0,0,0,.18)}
#press .rail::before{content:"";position:absolute;inset:0 auto 0 50%;width:2px;background:repeating-linear-gradient(#6f737a 0 3px,transparent 3px 7px);transform:translateX(-50%)}
#press .head{position:absolute;left:-14px;width:62px;height:84px;top:6vh;background:#23242a;border-radius:6px;box-shadow:0 8px 20px rgba(0,0,0,.35)}
#press .head::before{content:"";position:absolute;left:8px;right:8px;top:10px;height:10px;border-radius:2px;background:linear-gradient(90deg,var(--c) 0 25%,var(--m) 25% 50%,var(--y) 50% 75%,#222 75%)}
#press .head::after{content:"";position:absolute;left:-6px;top:28px;bottom:10px;width:8px;border-radius:4px;background:#b69cff;box-shadow:0 0 16px 6px var(--uv-glow),0 0 70px 26px var(--uv-glow)}
#press .wet{position:absolute;top:0;bottom:0;left:0;width:140px;transform:translateX(-180px);background:linear-gradient(90deg,transparent,rgba(109,61,242,.10) 70%,rgba(109,61,242,.22));mix-blend-mode:multiply}
#press .skip{position:absolute;right:20px;bottom:calc(20px + env(safe-area-inset-bottom,0px));pointer-events:auto;font:600 .85rem var(--font);color:var(--ink-soft);background:var(--card);border:1px solid var(--rule);border-radius:999px;padding:8px 14px;cursor:pointer;opacity:0;transition:opacity .3s}
#press.run .skip{opacity:1}
#press.done{opacity:0;transition:opacity .35s ease}

/* ---------- responsive ---------- */
@media (max-width:980px){
  nav.main{display:none;position:absolute;top:72px;left:0;right:0;flex-direction:column;align-items:stretch;background:var(--wall);border-bottom:1px solid var(--rule);padding:10px clamp(20px,5vw,56px) 20px;gap:2px}
  nav.main.open{display:flex}
  nav.main a{padding:12px 4px;border-radius:0;border-bottom:1px solid var(--rule);font-size:1.05rem}
  nav.main .btn{margin-top:12px;border-bottom:0;padding:14px 22px;border-radius:999px}
  .menu-toggle{display:block}
  .hero,.two,.band-inner{grid-template-columns:1fr}
  .hero .proof{aspect-ratio:4/3;max-width:560px}
  .two .sticky{position:static}
  .work-grid{grid-template-columns:1fr 1fr;grid-template-rows:auto}
  .work-grid figure{aspect-ratio:4/3}
  .work-grid figure:first-child{grid-column:span 2;grid-row:auto}
  .tiers{grid-template-columns:1fr}
  .tier,.tier + .tier{padding:26px 0;border-right:0;border-bottom:1px solid var(--rule)}
}
@media (max-width:640px){
  body{font-size:17px}
  .steps a{grid-template-columns:44px minmax(0,1fr);gap:6px 14px}
  .steps .d{grid-column:2}
  .post-list a{grid-template-columns:1fr;gap:14px}
  .facts li{grid-template-columns:1fr;gap:2px}
  .work-grid{grid-template-columns:1fr}
  .work-grid figure:first-child{grid-column:auto}
}
@media (prefers-reduced-motion:reduce){
  *{transition:none!important;scroll-behavior:auto!important}
}

.printed #press{display:none}